Cashback significa "dinheiro de volta"

No cashback, o estabelecimento ou a empresa de pagamento estabelece um valor (fixo ou percentual) que o consumidor recebe de volta ao concluir uma compra

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Essa ferramenta é capaz de melhorar a expriência de pagamento de quem compra de você e também é uma poderosa arma para fidelizar clientes

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Esse cashback pode ser depositado em uma carteira digital, depositado em conta ou até mesmo direcionado para entidades beneficentes (é o cashback social)

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Só não vale confundir cashback com chargeback! Cashback é dinheiro de volta para quem faz a compra. Chargeback já está relacionado a estorno de pagamentos e fraudes.

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Hoje, já são mais de 6 milhões de estabelecimentos brasileiros cadastrados para oferecer cashback.

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Se você ainda não oferece cashback para os seus clientes, talvez seus concorrentes já...

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Saiba como planejar ações de cashback e conheça as principais plataformas que oferecem este tipo de programa. Leia nosso guia completo sobre cashback!

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