Um estudo liderado pela All in com outras empresas referência, revelou dados importantes da Black Friday 2022

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O relatório apresenta dados sobre faturamento, taxas de compra e de abandono de carrinho e formas de pagamento

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No geral, a Black Friday 2022 em si apresentou uma queda nas vendas em comparação aos últimos anos.

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Porém, o setor indicou estabilidade em comparação com 2021, já que muitas promoções ocorreram ao longo do mês

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Para ter uma ideia, o faturamento na data foi de R$ 6,1 bilhões, de acordo com o estudo da Black Friday 2022

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Em relação a meios de pagamento, o Pix apresentou um crescimento de 140% em comparação à Black Friday de 2021

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O cartão de crédito, porém, foi o meio de pagamento mais usado na Black Friday 2022, com 73% das vendas

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O relatório completo feito pela All in e em parceria com a Vindi está disponível gratuitamente.

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